Wooden Spoon Herbs are providers of products and education to help the health-conscious build a routine of herbal support. Their aim is to make earth-grown, time-tested herbal formulas more accessible, and the Gander team were brought in to create a brand that matched. Drawing inspiration from the Back-to-the-Land movements of the 1960s, and old farmer’s almanacs and seed catalogs, an expansive system of type collage and illustration was born.